Went to Drammen today to celebrate easter, walking along the dirty roads while scouting for locations for a shoot next week. Drammen has a really special atmosphere and special culture, people and houses. Sadly enough, I did not take images that could represent this. Had to focus on the heavy industry Drammen signs of.
Was at Holmenkollen during World Cup this weekend. Quiet fun I can tell. And quiet special with the skinny boys down to 13-14 years old jumping a tower that did cost around 1,8 billion nok.
Got the chance to meet and reflect with a very inspiring and elegant man today. I can only tell you that I get to work with a curious group on a exciting piece of history.
Iphone and A.P.C. Somewhere in New York, october 2012.
Trine and Anki somewhere in the US. October 2012.
Ole Magnus Kinapel, while assisting on shoot. Results will come very soon. Big stuff are coming up. At least for me, it was the most nerve-wracking days I’ve had.
Tonight I saw a film that blowed my mind. And I had to share it with you.
That film is called Helvetica. I have always been interested in fonts and text. And this film made an eyeopener for me. A letter is a visual reference that we associate with a sound. When we see an image, we decide within a split second if we like it or not. That reference that says, ‘I like it’ or ‘I don’t like it’ has something to do with your past and experiences. How my own imagery come out, is inspired and formed by others images, how I grew up, how I look at the world and how I think. It is a result of me. And a letter is a visual object. We decide for ourself if that visual object amuses us.
And just by thinking of that, you have right now processed 618 letters that gives you a text. A reflection and a feeling. The meaning is my inspirational night, and the feeling comes from how i write, which is pretty bad. Anyway, you are reading this on my blog. And this text is written in the font Georgia. This font gives you a statement, ‘does this visually work for me? What does this give me? Do I like this font? Who is this awesome dude?’ You decide. Personally I hate the fonts on my blog.
The regular he or she often think that making ‘stuff’, as they often call it, is easy. Like photographers often get that one, ‘you only push the button dude’. (But only a few of the photographers actually know what they are doing. I don’t entirely know yet, but I have a sense) I mean, how do you design the new logo for Telenor, Ruter or Apple? Or your own company? The font of the company decides your perception of what they stand for or represent. If it is a powerful, loving, safe, rough, smooth, caring, old, new or trendy company. There is a newer ending list of comparisons. The designer needs to know what he or she is doing. And the font decides what you think. And you see fonts more often than images, i think.
Out of this film I made my own typographical thing, in Helvetica, that I actually got somehow satisfied with. But I don’t call myself a typographer. Will play around with this more often.
I love swiss stuff. Trailer is here.
(You can click the images)
Day 2 & 3.
Yesterday we shot the Prius and the Avensis. Two good looking cars, with alot of power. My favorite is the Avensis. Simple and somehow looking a little aggressive with beautiful lines. The Prius where shot at Bygdøy, the Avensis at Alexander Kiellands plass and Galgeberg. We shot the Prius from the other car, and got some nice tracking shots. We also made some additional video shots for the behind the scenes movie that will come soon!
Today I went to Økern and Toyota Norges headquarter to make a few more architectural images of their building. I where there also last monday, but the weather and light was not how I wanted it. I also took some images of their workshop that monday, that will be included in the brochure.
I have now delivered the Leica S2 back, unfortunately. It is such a good camera, and good files to work with. The detailing, shadows, and grading is excellent. And with a 56% bigger frame than 5D Mark II, you really enjoy this camera. The noise in the images is pornography. Looking more and more like analogue. But after all, this is a really expensive camera.
Shooting is over, and I am satisfied. Now there is only retouching and selecting that remains.
Video stills by Sigbjørn Borud Evensen and Johnny Vaet Nordskog. Also my loving assistants for yesterday.